Can you think of a website that has viewed by 700 million people, averaged 1.5 million different visitors per month and was the seventh most popular website in the world. Ladies and gentlemen, Wikipedia is such a website. And yet the ubiquitous online encyclopedia still does not have enough information about mid size law firms. While larger firms get their due, for smaller firms putting an entry on Wikipedia is more challenging and takes more time then starting a blog or setting up a Twitter account.
For starters, the terms and conditions of Wikipedia will not let anyone or any small/large business market or advertise anything. To address this problem, Lawyers USA recently spoke with legal marketing specialist Larry Bodine to learn how a Wikipedia entry about your firm can be done and gain a recognition for bussiness. The answer may sound lazy but for the people out there who aren’t too computer savvy this will work the best; Find someone to write it for you. Wikipedia’s staff of editors is very skeptical of users who wish to update their own page. Small firm lawyers are best served by finding an outside source such as a marketing consultant to write the page for them.
Among the no-no’s on Wikipedia is treating the site as though it were a normal blog. If you are working for a law firm and decide to commit to posting business information, a law firm Wikipedia page should give a brief history and overview of the firm, also offer links to relevant, timely news stories. Perhaps the easiest way to get noticed on Wikpedia is to link to other pages on the site. Basically keep tabs on it. Before anything else, check to make sure you don’t already have a Wikipedia page. If you do, make sure that all of the information is correct to the T. Now remember, anyone can log on to Wikipedia at any time and update it as they please.